Have you ever wondered how to get the most out of an online promotion? Did you feel like it doesn’t bring you desired results despite how much you commit? Well, here are 5 surprising facts on how FB ads can actually grow your sales in times!
Facebook users rely on social media to guide their purchase decisions because it has “social proof” on its side. Positive social sharing drives consumer buying. Once you’ve launched your promotional campaign and started gathering likes and comments, a virtuous circle of sharing and purchasing begins to work on you.
Promoting your goods or services via Facebook engages the audience to like your business page and interact with it further. 42% of users like pages to get exclusive offers or coupons they see in the ads. So, with your advertising, you convert potential buyers into the long-lasting fans, who will get a timely update of your future ads. Facebook boosts visibility for around 50 last pages a person interacted with, so don’t hesitate to promote more often.
This number 1 social media platform has the biggest user base online with a tremendous amount of active accounts. More than 2 billion people spend a great deal of their time on Facebook with about 1 billion visiting the platform daily. Once you post your first ad you should become a socially devoted brand and keep up the conversation with an audience.
Explore one of the cheapest forms of promotion! You can easily spend 5$ on Facebook and reach 1000 people, while traditional media channels like direct mail, broadcast TV and newspapers require more than 20$ for the same results.
Brands struggle to get their most qualified audiences with their ads. Yet, Facebook has a special tool, called a pixel. It can be placed on specific pages of your website to target people who visit those pages with Facebook ads. A person would see your ad even if he/she haven’t liked your business page yet! Use this killing strategy, because people tend to click on retargeted ads 10 times more than on display ads.
Choose Facebook advertising if you want to exposure traffic for your business, create loyal customers, and generate sales. Let your potential buyers learn more about your products and services and ultimately update them about the news. It’s never been cheaper to raise your brand awareness, reach to the desired audiences and increase revenue, sales and leads. So, run a Facebook promo campaign and it would pay you off with 3,5 times higher audience engagement than any other type of promotion!